Endorsements, I am not talking about the motoring kind (UK thing) in fact I am not sure they even exist or have they been replaced with something?
No, I am talking about product endorsements, more importantly, I am talking about surreptitious product endorsements from within shooting. We all know it is rife amongst the showbiz types however I am disappointed to see it becoming more and more common place within the gun trade.
As I see it, if you are a retail outlet selling a product and you believe in it then tell people. In fact if you do not believe in the product why are you selling it? As an example, I use a particular brand of dog slip lead and I reckon they are brilliant, I do sell them as well, however even if I did not sell them I would still use them.
Just like I believe in our own things because we are responsible for the design, machining, testing and further development of our own products. If they do not tick all of our own boxes you will never see them and believe me when I say things do go in the scrap bin never to see light again, equally some are improved until they satisfy us, then they can be released to you guys.
Back to endorsements. I notice public figures on Instagram have to put #Ad or something similar within posts if they are advertising or endorsing them for gain. Social and public medias are powerful tools, as an example, everything I know about the Kardashians is involuntary as much as I try to ignore them. However if someone I consider to be a credible information source within our shared interest (Shooting) is extolling the benefits of a product that is not their own I pay attention. So I feel it is rather unfair if the rave review is because the manufacturer /distributor or wholesaler has given the reviewer the product or they have it on a long term loan or incredibly discounted price.
I have reviewed products good and bad on occasion, only because I felt they were worth commenting on and I have also declined to promote a friend’s products because they were worthy of more development at the time.
It seems to be happening more and more.
So please, if you are telling us all about a product and you have not paid for it or you have an association with the supplier please mention it. It does make a difference and I, for one, will appreciate the honesty and continue to read and probably accept the review at face value. I am equally sure many other shooters will feel the same way.
At the end of the day, there are not that many of us so let’s at least be honest with each other because nobody else will be.